USLT Image

To fuel its grow in the industrial marketplace, the agency designed and developed a new corporate website for commercial lighting manufacturer, US Lighting Tech, under the direction of the agency’s Creative Team lead. The client specifically was seeking a web-based selling model that would present its brand and product differentiation to the target marketplace, which included major municipalities, corporate entities, and education, correctional and factory institutions. Website design was implemented from concept to completion, including site map development, website content writing, photographic imaging, creative design and encoding. The new website supported the company’s core messaging around the advantages of induction lighting (versus LED) as part of an integrated sales effort to reach potential industrial lighting buyers.