BrandEcho was hired by the National Veterans Network, a non-profit coalition dedicated to preserving the historical legacy of Japanese-American World War II veterans, to promote the launch of a nationwide touring museum exhibition.
The campaign, organized in concert with the Smithsonian Institution, showcased the Congressional Gold Medal that had been awarded to the veteran honorees. The national media relations undertaking included: promotion of the initial museum exhibition launch at the National World War II Museum in New Orleans, interviews with the living members of the World War II 100th Infantry, promotion of the interactive and social media component of the exhibition, and accompanying local market publicity for various tour stops across the U.S.
The press coverage for the campaign was phenomenal and included an exclusive spokesperson story with Irene Inouye – widow of the esteemed late Senator Inouye. Highlights of the campaign included stories in Associated Press, Boston Globe, ABC National News, Oregonian, Los Angeles Times, Houston Chronicle, Pasadena Star News, Honolulu Star Advertiser, Fresno Bee, Seattle Times, Daily Breeze, KOMO-TV, KGMB-TV, National Public Radio, and more.