Papa Johns Facebook

Papa John’s International retained BrandEcho to assist with social media strategy and support. When the company faced one it’s most substantial reputational crises in its company history in May 2014, BrandEcho, within five days of the agency coming on board, guided the executive leadership team to swiftly and strategically manage an employee incident that commanded global attention.

In addition to offering around-the-clock news monitoring and social media crisis response support, the team provided strategic statements, assisted in the development of a personal response from the CEO, and delivered counsel to support a prompt and proactive social media dialog featuring a direct response from the company founder, John Schnatter, which ultimately managed the situation without further repercussion.

This strategy turned around a potentially explosive image management scenario, and resulted in recognition by the mass media of the brand’s commitment to “doing the right thing.” View this case study and accompanying video clip on the Public Relations “Best Standards” handling of the situation from communications and marketing industry pundit, David Erickson of eStrategy.