The team was retained to execute the North American launch of a new mobile technology from U.K. based company, HulloMail. The technology: a breakthrough visual voicemail tool for the native app space. The HulloMail service was a free-of-charge capability allowing users to retrieve, playback and share messages more quickly, and with added user features. The company had previously debuted their product for Android application and tasked the agency to manage the Blackberry app launch and domestic market rollout. Entering a highly competitive global space, the need to secure high marks early in the launch effort from heavy-hitting consumer technology and mobile press was absolutely essential.
A pivotal piece secured by the agency with editor Greg Kumparak for industry go-to-source TechCrunch kicked off a slew of positive coverage, in both the U.S. and U.K., which included Phone Scoop, Information Week, Wireless Week, TMC.net, Mobile Industry Review, and more – making HulloMail a media darling within U.S. and U.K. mobile market circles.