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The agency team worked in tandem with the Avvo.com executive leadership to provide ongoing blog article strategy and writing for the company CEO. The aim of the blog program was to create a groundswell of thought leadership for the organization that would enable the brand’s CEO to frequently provide industry perspective and expert commentary to promote the company’s new doctor referral service in press outlets frequently read by the medical community.

To create an ongoing blog “voice” for the CEO, the team created an article series on various topics pertaining to the wellness space, HIPPA regulation, the healthcare “Safety Net,” and a physician’s role in supporting patient needs. Blog posts appeared in esteemed periodicals such as the Huffington Post, Healthcare IT News, and on the Avvo.com blog.